CLIQ Influence Blog
Influencer marketing, UGC and creator ads without the fluff.
Practical guides for brands that want to work with creators and for creators who want to collaborate with brands, with a focus on LATAM, Colombia and the United States. Written by the CLIQ Influence team, an influencer marketing and UGC agency.
Influencer marketing agency
What an agency does, how to choose one and when it beats managing creators on your own.
- For brands
What an influencer marketing agency does (and what it doesn't)
What an influencer marketing agency does, which services it includes, how it charges and what it can't promise you. A clear guide for brands before hiring.
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How to choose an influencer marketing agency: 10 questions to ask before hiring
10 questions to choose an influencer marketing agency: how it works, what it measures, how it charges and which red flags to avoid before you sign.
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Influencer marketing agency or in-house: how to decide
Influencer marketing agency or DIY: compare time, creator access, contracts, measurement and costs to decide which option fits your brand.
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UGC agency and creator content
What UGC is, how it differs from influencer content and how to brief it well.
- For brands
What a UGC agency is and when your brand needs one
What a UGC agency is, what content it produces, what it's for in ads and on your website, and when it makes sense to hire one. A guide for brands.
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UGC vs. influencer content: differences and when to use each
UGC vs. influencer content: how they differ, when to use each and how to combine them to gain reach, trust and conversion.
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How to brief UGC content: deliverables and usage rights
How to commission UGC from creators: what to include in the brief, deliverables, timelines, revisions and usage rights so there are no surprises later.
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Creator ads
How to turn creator content into ads that perform, and how to measure them.
- For brands
Creator ads: what they are and when to use them
What creator ads are, how they differ from a traditional ad, when to use them and how to get started with your brand step by step.
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Spark Ads and partnership ads: how to turn a creator's post into an ad
How to turn a creator's post into an ad with Spark Ads (TikTok) and partnership ads (Meta): permissions, steps, contract and best practices.
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How to measure creator ads: the metrics and tests that matter
How to measure creator ads step by step: metrics by stage (hook, click, conversion), how to test creatives and how to decide what to scale.
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How to become an influencer
For creators: how to get started, how to work with brands and how to set your rates.
- For creators
How to become an influencer: a step-by-step guide to start from scratch
How to become an influencer from scratch: choose your niche and platform, create consistently, build a community and get ready to work with brands.
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How to work with brands as a creator: media kit, pitch and first collaborations
How to work with brands as a creator: what a media kit includes, how to write your first pitch and what to check in a collaboration agreement.
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How much to charge as a creator: how to set your rates
How much to charge as a content creator: which factors define your rate (reach, rights, exclusivity) and how to calculate and negotiate it with brands.
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Influencer marketing in the United States
How to enter the U.S. market, connect with the Hispanic audience and comply with FTC rules.
- For brands
Influencer marketing in the United States: a guide for brands entering the market
Influencer marketing in the United States: how the market works, which platforms to use and the steps for a Latin American brand to launch its first campaign.
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Influencer marketing for the Hispanic market in the U.S.: how to connect with Latino audiences
Influencer marketing for the Hispanic market in the U.S.: how to segment, choose a language, work with Latino creators and avoid stereotypes.
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FTC rules for influencers in the U.S.: how to disclose paid collaborations
FTC rules for influencers in the U.S.: when and how to disclose paid collaborations, which mistakes to avoid and a checklist for brands.
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Influencer marketing in Colombia
How the Colombian market works, how to launch a campaign and which rules to consider.
- For brands
Influencer marketing in Colombia: how the market works and where to start
Influencer marketing in Colombia: how the market works, which platforms and types of creators to consider and where to start your first campaign.
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How to run an influencer campaign in Colombia: step by step
How to run an influencer campaign in Colombia step by step: goal, budget, creator selection, brief, contract, execution and measurement.
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Advertising with influencers in Colombia: rules and best practices
Rules for advertising with influencers in Colombia: what the Consumer Statute and the SIC guide say and which practices brands and creators follow.
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UGC videos in Colombia
UGC videos, UGC content creators and creator platforms for brands in Colombia.
- For brands
UGC videos in Colombia: what they are, what they're for and how to get them for your brand
UGC videos in Colombia: what they are, which formats brands ask for, how to find Colombian creators and what to agree on about rights before producing.
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UGC content creators: how to find them, evaluate them and work with them
How to find UGC content creators, what to check in their portfolio, what to ask them and how to work with them to get videos that serve your brand.
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Content creator platform or agency: what your brand needs
What a content creator platform is, how it differs from an agency and how to choose based on your volume, your team and your budget.
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Crowdcasting and digital word of mouth
Campaigns with many creators at once: what crowdcasting is, how to organize it and how to generate digital word of mouth.
- For brands
Crowdcasting: what it is and how a campaign with many creators works
What crowdcasting is in creator marketing, how a campaign with dozens or hundreds of voices at once works and when it makes sense for your brand.
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Campaigns with hundreds of creators: how to run them without losing control
How to plan and run campaigns with hundreds of creators: selection, brief, contracts, payments, content approval, calendar and measurement at scale.
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Digital word of mouth in Colombia: how to turn recommendations into a strategy
What digital word of mouth is, why it matters so much in Colombia and how to generate it with creators, customers and community without losing authenticity.
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Content for paid ads
Creator videos for TikTok and Meta ads: formats, structure and how to buy them well.
- For brands
Content for paid ads on TikTok and Meta: how to produce videos that work as ads
How to produce content for paid ads on TikTok, Instagram and Facebook: structure, creative volume, variations and how to use creator videos.
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Videos for social media ads: formats, length and structure
How to make videos for social media ads: formats by platform, recommended length, hook-to-call-to-action structure and a checklist.
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Buying videos from creators: what's included, which rights to ask for and how to avoid mistakes
What to know before buying videos from creators for your brand: what the price includes, usage and ad rights, deliverables, timelines and common mistakes.
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